PHASE ONE: DEFINE THE PROBLEM
STEP ONE: IDENTIFY THE PROBLEM
Communication is always a key factor in relationships between any persons in a community, whether it be family, friends, or partners. Sometimes communication between parties can break down, resulting in arguing that can often about recurring issues that never seem to get solved. People in relationships often feel lost and don't know where to turn for help; it may not be serious enough for professional help, but the relationship is starting to weaken and could deteriorate if nothing is done.
STEP TWO: STATE PROBLEM (OBJECTIVES)
The idea is, to through a comprehensive packaging identity and information graphics, guide couples through some common relationship issues, such as commitment, finance, parenting, and compromise, in the privacy of their own homes. This is meant to be an honest, sincere effort to open the lines of communication between partners and help them deal with their situations in a healthy, logical manner. I would like to provoke a sense of relief in a community of couples who feel lost in their relationships and there is no way to help them communicate better with their partner. The readability, easy-to-follow graphics, and accessibility of the information should draw the audience in, and the design should make it easy for them to keep this around to use over and over again.
STEP THREE: ANALYZE TARGET AUDIENCE
The audience I am trying to reach is couples, more specifically those who are having problems in the relationship but cannot, will not, or do not want to get professional help, couples who would like to learn better communication skills to avoid elevated conflict in common arguments, and couples who are looking for an easy and fun way of working through their problems. To first understand the issues I should address in my project, I will talk to couples or people that are in relationships and find out what their most common relationship issues are; this could be a survey that delves deeper into the reasons why people argue and yell instead of rationally work through their issues to come to a more thorough understanding of each other, or finding couples that have been married or together longer than 25 years and ask what they think has made their relationship so strong. I would like my audience to be co-authors in the content development of this project; I am in a relationship and know what my boyfriend and I fight about, but are our problems ones that others experience?
STEP FOUR: DELIVERABLES
- folding flowcharts that lead the couple through their situation or problem and are separated by topic (to be determined through audience participation)
- toolkit to help set the mood to ease the couple through the stress of the problem
+ candles
+ candy
+ MadLib-type love notes
+ music
- instructions on how to use the flowcharts/toolkit
- packaging and visual identity
- promotional materials
+ store display
+ internet/print ad
DUE WEDNEDAY, APRIL 13TH: Objectives + Audience + Deliverables posted to blog and presented to class
PHASE TWO: AUDIENCE RESEARCH
STEP ONE: DERIVE HYPOTHESIS
People in relationships tend to have a certain number of common arguments or conflicts with their partner that can be identified and worked through in a logical, rational manner.
STEP TWO: CHOOSE A METHOD
Through interviews and questionnaires, these main issues will be identified by the audience.
DUE MONDAY, APRIL 20TH: Survey developed and given out
STEP THREE: DOCUMENT RESULTS
The results will be recorded and taken into consideration for the final number of flowcharts to be designed.
STEP FOUR: REACH A CONCLUSION
A conclusion about the most common issues will be decided and research will begin on how to resolve them.
DUE WEDNESDAY, APRIL 22ND: Surveys compiled, data sorted and main relationship issues decided upon
PHASE THREE: DESIGN
STEP ONE: RESEARCH AND WRITE COPY
Accumulation of surveys, articles, books, and other sources will develop content for the flowcharts.
STEP TWO: CREATE GRAPHICS
Flowcharts will be designed based off the set color palette, type palette, etc. Other graphic elements will be made in coordination.
DUE MONDAY APRIL 27TH: Deliverables with 3 variations for each
- logo, type, color palette
- promo materials
STEP THREE: LAYOUT
Content will be placed within the flowcharts with accompanying visual elements.
DUE MONDAY, MAY 11TH: Deliverables with 3 variations for each
- flowcharts
- toolkit
STEP FOUR: EXTRA DELIVERABLES
Instructions other packaging elements will be designed to encapsulate the flowcharts.
DUE WEDNESDAY, MAY 27TH: Deliverables with 3 variations for each
- packaging
PHASE FOUR: FINALIZE
STEP ONE: PRINT DELIVERABLES
STEP TWO: PACKAGE
Final packaging assemblage with necessary materials.
DUE MONDAY, JUNE 1ST: THESIS PROJECT COMPLETE
- final packaging
- final deliverables
DUE WEDNESDAY, JUNE 10TH: DOCUMENTATION
- process: documentation of audience participation/research
- photograph final product and post to flickr
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