4.15.2009

reading response #4

"Audience as Co-Designer: Participatory Design of HIV/AIDS Awareness and Prevention Posters in Kenya" by Audrey Bennett, Ron Eglash, Mukkai Krishnamoorthy, and Marie Rarieya

I found the whole process these artists took to produce such wonderful work is an excellent model for audience participation in graphic design. This article was so thoroughly researched and I feel like it's a great accomplishment to help a country that is so desperately need in a design aesthetic to rally this campaign around. I think it's a wonderful idea to use the actual culture and its cultural symbols to create the awareness posters.
This got me really inspired to find some other audience-produced art and campaigns around AIDS awareness.
This poster for AIDS awareness on the Ivory Coast has a definite impact in the viewer, and the aesthetic seems to fit well with the culture.

The London SE1, a community website, reported a story about this triptych, the Keiskamman Altarpiece, that was being shown at Southwark Cathedral. 
"Each of the ten panels tells a modern story of life today with images depicting loneliness, hardship and confusion and restored pride.On the front are scenes of mourning where the community is suffering from AIDS. The first opening reveals the never ending circle of village life. The second opening uncovers the bereaved grandmothers assuming responsponibity for their grandchilden."
The triptyth was created by 130 South African women and men. It is such a touching piece that exudes the African culture's aesthetic with intricate intricate embroidery, appliquĂ© and beadwork.

AMAGUGU, South African National Cultural Heritage Training and Technology Program 
A Durban Institute of Technology / Department of Design Studies led the Siyazama Project, an initiative in attempting to proactively face reality of the sweeping Aids epidemic in Southern Africa. They had rural women of the Zulu society create crafts based on the hardships they faced in their society, including the AIDS epidemic. Bringing crafts into the project fits into the Zulu society's tradition of the revered position of the craftswoman; she is seen as an opinion-maker in their community. These crafts truly reflect the aesthetic of the Zulu women and have a powerful message about the tragedy of AIDS.

And just for fun, this adorable (yet sobering) image from Mohamed Abbas, a designer in Cairo, Egypt.

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