4.11.2009

term long project overview

This humorous flowchart about the consequences of getting into Dungeons and Dragons at an early age is a similar to the design aesthetic I am going for; the relationships flowcharts would start with an issue, then would lead through a series of questions that one would answer to lead them to another path, eventually guiding the couple through their conflict.

Thesis: Communication Breakdown (working title)
Communication is always a key factor in relationships between any persons in a community, whether it be family, friends, or partners. Sometimes communication between parties can break down, resulting in arguing that can often about recurring issues that never seem to get solved. People in relationships often feel lost and don't know where to turn for help; it may not be serious enough for professional help, but the relationship is starting to weaken and could deteriorate if nothing is done.

The idea is, to through a comprehensive packaging identity and information graphics, guide couples through some common relationship issues, such as commitment, finance, parenting, and compromise, in the privacy of their own homes. This is meant to be an honest, sincere effort to open the lines of communication between partners and help them deal with their situations in a healthy, logical manner.

Deliverables
- folding flowcharts that leas the couple through their situation or problem and are separated by topic
- tools to help set the mood to ease the couple through the stress of the problem, including candles, candy, MadLib-type love notes, and other fun activities
- packaging, logo, type treatment
- promotional materials, including store display, TV and/or internet ad, etc.

Audience Research
- talk to couples or people that are in relationships and find out what their most common relationship issues are
- make a survey that delves deeper into the reasons why people argue and yell instead of rationally work through their issues to come to a more thorough understanding of each other
- find couples that have been married or together longer than 25 years and ask what they think has made their relationship so strong


nooKii is an adult game that is designed to enhance the private time couples share together. The packaging is sleek and very well designed; I would like my packaging to be as cohesive.


The Newlywed Game is a 70s television staple, but this home version looks just as fun. The packaging is simple yet elegant, something I would like my design to accomplish.

More research and inspiration are yet to come!

1 comment:

  1. Hello! I think the fundamental idea is good one! Nice work! As with all projects - its the research, structure, audience (for us participation), outcome and execution that makes a project really sing! I am interested in what you posted!

    Ideas for depth + creative solution hunting: Keep searching + posting creative ways to create the products, prototypes, technology/social networking, participation, outcome and results for your audience.

    Lines of questioning to direct thinking might include: How can this project really help people in relationships communicate and work through difficulties or breakdowns? What the methods, processes, products, activities, etc that will facilitate/create the results needed to enhance communication and solve critical relationship concerns?
    Compromise, communication, interaction, sincerely understanding the other side of the problem is critical to success... what other types of experiments are out there? How can project create environment and communication? Games, writing, sharing, talking, time? Cards, books, games, experiments? What other types of research deal with these types of concerns: communication, family studies, conflict resolution (all of these are taught on campus). Research the wealth of information and research already existing. Talk to faculty and students in these and more areas... great start!!

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